Parents Everywhere Are Talking About Baby of the Year
There’s a good chance you’ve seen it pop up in your feed: a parent posting about their adorable little human, asking for votes in something called Baby of the Year. Maybe your first reaction was, “Wait… is this legit?” Followed closely by, “Should I enter my baby, too?”
The answers: Yes. And absolutely yes.
What Is Baby of the Year?
Baby of the Year is Colossal’s nationwide competition that gives proud parents the chance to showcase their cuties—and potentially win big while doing it. We’re talking $25,000 and the opportunity to star in a Variety magazine advertorial. It’s not just a title. It’s a moment. A memory. A milestone.
But it’s more than just grins, giggles, and votes. It’s a competition with heart.
Here’s How It Works
At Colossal, we’re all about creating meaningful, impactful competitions that empower everyday people and uplift incredible causes. Baby of the Year is no exception. Here’s how it works:
Parents submit their baby's photo and story.
Once voting opens, friends, family, and fans can vote for free once a day or cast donation votes to support Baby2Baby, a nonprofit that provides diapers, clothing, and basic necessities to children living in poverty.
The baby with the most votes in the final round wins it all.
Oh, and participant images aren’t publicly displayed on the site (parents have to share their profiles)—we care about privacy just as much as you do.
2024 Baby of the Year Competition By the Numbers
Last year alone, Baby of the Year helped generate over $24 million in support for Baby2Baby. That’s not a typo. That’s life-changing impact—for real families.
This isn’t a side hustle with shady fine print. This is a real competition, backed by a real company, benefiting a real cause.
A-List Approved
Jessica Alba presents Baby of the Year. That’s right—Jessica Alba. Add Paris Hilton and Kelly Rowland as brand champions, and you've got a baby competition with serious celebrity credibility.
Our sponsors? Only the cutest: shoutout to Little Sleepies and Luli Bebé for helping us bring big dreams to life (in very soft, stylish fashion).
Why People Love It (And Why You Might Too)
It’s joyful. Who doesn’t love cheering on their favorite cutie patootie?
It’s meaningful. Every donation vote helps provide essential items to children who need them most.
It’s empowering. This is your baby’s big moment, and we’re here to make it shine.
Join the Fun
Whether you're entering your baby, supporting a friend, or just clicking around out of curiosity, welcome. You’re part of something beautiful.
So go ahead. Be that parent. Post the link alongside the adorable images you’ve been sharing all year. Ask for votes. Brag a little (or a lot). Your baby’s smile could help change lives—and maybe even end up in the pages of Variety.
Because at Colossal, we believe in big impact… and tiny toes.
