America’s Most Adorable Baby Search
One tiny tot will appear in a Variety advertorial, the iconic magazine known for spotlighting rising stars, and receive a $25,000 cash prize. Whether it’s used for a college fund, a head start on savings, or a once-in-a-lifetime family adventure, this prize helps set one little star on the path to a bright future.
DOLLARS RAISED IN 2024
$24,384,112
BENEFITING
Because Every Baby Deserves A Strong Start
We are proud to support Baby2Baby - a national nonprofit that provides basic essentials to over one million children in need each year. Over the last 14 years, Baby2Baby has distributed over half a billion critical items to families in need across all 50 states. The 2024 Baby of the Year competition helped deliver a $24 million grant to further their mission.
Stars for a Cause
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Jessica Alba
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
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Paris Hilton
Paris Hilton is an entrepreneur, activist, bestselling author, and media icon who has used her platform to champion child advocacy and institutional reform. A vocal supporter of Baby2Baby, Paris is passionate about protecting children’s rights and ensuring every child has a safe start in life.
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Kelly Rowland
Kelly Rowland is a Grammy Award-winning artist, actress, producer, and philanthropist whose work empowers women and families worldwide. As a dedicated Board Member of Baby2Baby, Kelly is committed committed to supporting families in need and ensuring children have access to the essentials they need.
2024 Champion
SLOANE MAYA
Out of thousands of competitors, sweetie-pie Sloane Maya took the tiny crown as the first-ever Baby of the Year! This “miracle baby,” as coined by her loving parents, is full of sass and infectious giggles. Sloane’s favorite pastimes are playing with her miniature schnauzer, shopping with mom, and people-watching out and about. Sloane took home $25,000 and star in an exclusive ad campaign in Good Housekeeping as the Baby of the Year.
Sponsored By
Little Sleepies
From sleepytime to playtime, Little Sleepies creates buttery-soft, adorable pajamas and daywear for babies and kids. Their thoughtful designs and signature bamboo fabric make comfort, cuteness, and durability a dream come true—no matter how wiggly the little one. We're proud to partner with a brand that celebrates childhood with as much joy and coziness as we do.
Sponsored By
Luli Bebé
Elegant, functional, and made for modern motherhood—Luli Bebé is redefining diaper bags with European-inspired designs and premium vegan leather. These luxe essentials blend style and practicality, helping parents stay organized without sacrificing beauty. We’re proud to partner with a brand that proves parenting gear can be just as stunning as it is smart.
FAQ
Is Baby of the Year legit?
Yes! The Baby of the Year competition is a real opportunity for one baby to win $25,000 and appear in a custom ad campaign designed exclusively to highlight the 2025 Baby of the Year champion and publish in Variety magazine. The campaign benefits Baby2Baby, championed by Jessica Alba, Paris Hilton, and Kelly Rowland.
How does it work?
The winner is chosen through public voting. Supporters can cast 1 free vote daily for their favorite contestant, or they can opt to make a donation benefiting Baby2Baby and every $1 donated = 1 additional vote.
Where does the money go?
Colossal’s Baby of the Year serves as a fundraising campaign for DTCare, a United States 501(c)(3) public charity organization, which will grant donation funds to Baby2Baby at the completion of the competition.
Learn more by visiting the competition rules.