Born for the Spotlight
One baby will appear in a national ad campaign with The Honest Company, win $25,000, and be celebrated in the pages of Variety Magazine.
DOLLARS RAISED SINCE 2024
$45,130,158
BENEFITING
Because Every Baby Deserves A Strong Start
We are proud to support Baby2Baby—a national nonprofit that provides basic essentials to over one million children in need each year. Over the last 15 years, Baby2Baby has distributed over half a billion critical items to families in need across all 50 states. The Baby of the Year competition has helped deliver a $45 million grant to further their mission.
Stars for a Cause
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![Colossal Baby of the Year Jessica Alba]()
Jessica Alba
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby board member. Jessica’s passion for social justice, particularly for women and children, makes her the ideal ambassador for Baby of the Year.
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![Colossal Baby of the Year Paris Hilton]()
Paris Hilton
As a dedicated Baby2Baby Angel, Paris Hilton is the CEO of 11:11 Media, an entrepreneur, activist, philanthropist, bestselling author, and media icon who has used her platform to champion institutional child abuse reform. Paris is passionate about protecting children’s rights and ensuring every child has a safe, healthy start in life.
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![Colossal Baby of the Year Jenna Dewan]()
Jenna Dewan
Jenna Dewan first captured audience attention in the hit Disney film STEP UP opposite Channing Tatum. She currently stars in The Rookie and is known for roles in Supergirl, Superman & Lois, and World of Dance. She is also the bestselling author of Gracefully You and a proud Baby2Baby Angel.
Founded in 2012, The Honest Company is on a mission to raise the bar for clean personal care—creating products that are thoughtfully made, safe, and designed to bring a little joy to everyday routines.
The 2026 Baby of the Year will be celebrated in a national ad campaign and will step into the spotlight with a digital ad campaign on Honest.com and on official social media channels.
Variety is the iconic entertainment publication trusted by industry leaders for breaking news, award-season coverage, and in-depth features, with a global reach spanning 80+ countries.
The adorable champion will also be featured in a Variety Magazine advertorial, putting them in the spotlight alongside one of entertainment's most recognized publications.
Our Adorable Champions
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Luca
2025 CHAMPION
Fearless and joyful, Luca is a little cutie who thrives on adventure, homemade meals, and charming everyone he meets. His bold spirit and big smiles make him unstoppable.
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Sloane Maya
2024 CHAMPION
Sweetie-pie Sloane Maya, the “miracle baby,” as coined by her loving parents, is full of sass, infectious giggles, and was born for the spotlight.
Sponsored By
FAQ
Is Baby of the Year legit?
Yes! The Baby of the Year competition is a real opportunity for one baby to win $25,000 and appear in a national ad campaign with The Honest Company.
The Champion will appear in a nationwide, multi-channel advertising campaign reaching millions of consumers across digital, social, print, retail, and out-of-home media. The campaign includes appearances across Honest.com
How does it work?
The Baby of the Year is chosen through public voting. Supporters can cast 1 free vote daily for their favorite competitor, or they can opt to make a donation benefiting Baby2Baby and every $1 donated = 1 additional vote.
Where does the money go?
Donations raised from votes by donation cast during this competition go directly to DTCare, which will subsequently grant the donations, minus competition fees (36.5%) and variable costs (including payment processing fees, operating and prize costs, etc., not to exceed 12.5%), as well as a nominal percentage (1%) retained by DTCare, to the Baby2Baby. DTCare retains exclusive custody and control over all funds raised during the competition.