America’s Most Adorable Baby Search
The champion will appear in a Baby of the Year ad campaign in Good Housekeeping, a beloved magazine adored by over 47M+ readers. Additionally, the winning baby will receive a $25,000 cash prize, perfect for a future college fund, setting up a savings account, or creating unforgettable family memories.
BENEFITING
Providing the Basic Essentials Every Child Deserves
We are proud to partner with Baby2Baby, a national nonprofit organization that provides children living in poverty with diapers, clothing, and all the basic necessities that every child deserves. In the last 13 years, Baby2Baby has distributed over 450 million essential items to families in need across the country. Baby2Baby is reaching over one million children every year in all 50 states.
Jessica Alba
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
Exclusive Workshops
Everyone knows having a baby is a rewarding journey filled with new discoveries every day. It can also present challenges that leave parents seeking guidance and support. Competitors will access exclusive workshops on topics such as sleep, nutrition, parent hacks, and more!
Sponsored By
My Primary Care
My Primary Care is one of the most comprehensive and affordable healthcare solutions that provides virtual acute and primary care. Services cater to patients of all ages, including infants and babies, ensuring their specific health needs are met.
Sponsored By
Newton
Newton prioritizes sleep and safety, ensuring that every aspect is designed with baby's health, comfort, and protection in mind. Crib mattresses are breathable, comfortable, washable, and hypoallergenic.
Sponsored By
TWELVElittle
TWELVElittle focuses on providing fashionable and functional everyday bags for the modern family. By combining creativity, quality, and innovation, TWELVElittle strives to bring a little more ease to the art of parenthood.
Sponsored By
BOB Gear
Where the sidewalk ends, the adventure begins. BOB Gear makes jogging strollers and travel systems for thrill-seekers, explorers, and dreamers—family products as rugged as the places people take them.
Sponsored By
Britax
Britax engineers products that keep kids safe, creating confidence for the road ahead. Car seats, strollers, and travel systems help families enjoy the freedom to keep moving.
FAQ
Is Baby of the Year legit?
Yes! The Baby of the Year competition is a real opportunity for one baby to win $25,000 and appear in a custom ad campaign designed exclusively to highlight the 2024 Baby of the Year champion and publish in Good Housekeeping magazine. The campaign benefits Baby2Baby, championed by Jessica Alba.
How does it work?
The winner is chosen through public voting. Supporters can cast 1 free vote daily for their favorite contestant, or they can opt to make a donation benefiting Baby2Baby and every $1 donated = 1 additional vote.
Where does the money go?
The Competition is operated as part of a fundraising campaign (“Campaign”) for DTCare, a United States 501(c)(3) public charity organization. Donations raised from votes by donation cast during this Competition go directly to DTCare, which will subsequently grant the donations, minus Competition fees (36.5%) and variable costs (including payment processing fees, operating and prize costs, etc., not to exceed 13.5%), which shall include a nominal percentage (1%) retained by DTCare, to the Designated Grantee (Baby2Baby).
Learn more by visiting the competition rules.