America’s Most Adorable Baby Search
One tiny tot will appear in a Baby of the Year ad campaign in Good Housekeeping, a beloved magazine adored by over 47M+ readers. The winning baby will also receive a $25,000 cash prize, perfect for a future college fund, setting up a savings account, or creating unforgettable family memories.
DOLLARS RAISED IN 2024
$24,384,112
BENEFITING
Providing the Basic Essentials Every Child Deserves
Baby of the Year is proud to support Baby2Baby, a national nonprofit organization that provides children living in poverty with diapers, clothing, and all the basic necessities that every child deserves. In the last 13 years, Baby2Baby has distributed over 450 million essential items to families in need across the country. Baby2Baby is reaching over one million children every year in all 50 states.
Jessica Alba
Jessica Alba is a Golden Globe Award-nominated actress, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Jessica’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
2024 Champion
SLOANE MAYA
Out of thousands of competitors, sweetie-pie Sloane Maya took the tiny crown as the first-ever Baby of the Year! This “miracle baby,” as coined by her loving parents, is full of sass and infectious giggles. Sloane’s favorite pastimes are playing with her miniature schnauzer, shopping with mom, and people-watching out and about. Sloane will take home $25,000 and star in an exclusive ad campaign in Good Housekeeping as the Baby of the Year.
Sponsored By
My Primary Care
My Primary Care is one of the most comprehensive and affordable healthcare solutions that provides virtual acute and primary care. Services cater to patients of all ages, including infants and babies, ensuring their specific health needs are met.
Sponsored By
Newton
Newton prioritizes sleep and safety, ensuring that every aspect is designed with baby's health, comfort, and protection in mind. Crib mattresses are breathable, comfortable, washable, and hypoallergenic.
Sponsored By
TWELVElittle
TWELVElittle focuses on providing fashionable and functional everyday bags for the modern family. By combining creativity, quality, and innovation, TWELVElittle strives to bring a little more ease to the art of parenthood.
Sponsored By
BOB Gear
Where the sidewalk ends, the adventure begins. BOB Gear makes jogging strollers and travel systems for thrill-seekers, explorers, and dreamers—family products as rugged as the places people take them.
Sponsored By
Britax
Britax engineers products that keep kids safe, creating confidence for the road ahead. Car seats, strollers, and travel systems help families enjoy the freedom to keep moving.
Sponsored By
L’ovedbaby
L'ovedbaby is a premium, organic-cotton apparel brand for babies, toddlers and their loving parents. Founded with a commitment to comfort, style, and sustainability, L'ovedbaby offers a wide range of soft, GOTS-certified garments thoughtfully designed to be gentle on delicate skin and kind to the planet.
FAQ
Is Baby of the Year legit?
Yes! The Baby of the Year competition is a real opportunity for one baby to win $25,000 and appear in a custom ad campaign designed exclusively to highlight the 2024 Baby of the Year champion and publish in Good Housekeeping magazine. The campaign benefits Baby2Baby, championed by Jessica Alba.
How does it work?
The winner is chosen through public voting. Supporters can cast 1 free vote daily for their favorite contestant, or they can opt to make a donation benefiting Baby2Baby and every $1 donated = 1 additional vote.
Where does the money go?
Colossal’s Baby of the Year serves as a fundraising campaign for DTCare, a United States 501(c)(3) public charity organization, which will grant donation funds to Baby2Baby at the completion of the competition.
Learn more by visiting the competition rules.