Style, Spotlight, and Swagger
The Style Icon competition brings together bold, expressive individuals from every walk of life in a celebration of creativity, confidence, and personal style—all while supporting the Elton John AIDS Foundation. One trendsetter will be featured in Flaunt Magazine and take home $20,000.
DOLLARS RAISED IN 2025
$1,871,661
Benefiting
The Elton John AIDS Foundation is committed to overcoming the stigma, discrimination and neglect that prevent us from ending AIDS. The Foundation has raised over $650 million to provide safe and compassionate care to vulnerable communities around the world. @ejaf
2025 Style Icon
Jordi Luke
Jordi embodies fearless self-belief and creative freedom. Inspired by lived truth, his style turns self-expression into empowerment, proving confidence and authenticity are the most powerful statements anyone can wear.
His dream fashion moments live in thrift stores, where each treasured find grows an ever-evolving archive. Grounded in purpose, Jordi uses fashion as a platform to uplift LGBTQ+ communities and champion belonging through generosity and impact.
Photo by Jasmine Kerbel for Soft QRTLY
Editorial Partner
The Authority on Fashion and Culture
Flaunt Magazine is an independent, award-winning fashion and culture publication based in Los Angeles, known for its satirical edge and fearless creativity.
Presented By
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David Furnish
David Furnish is an acclaimed producer, CEO of Rocket Entertainment, and Chair of the Elton John AIDS Foundation. David's advocacy work is extensive, leading global campaigns in the fight against HIV/AIDS.
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Elton John
Elton John is a legendary musician and one of the top selling artists of all time with over 300 million records sold worldwide. He founded the Elton John AIDS Foundation in 1992 to end AIDS for everyone, everywhere.
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Charlotte Tilbury
Charlotte Tilbury MBE is a multi award winning beauty entrepreneur and makeup artist who translated her artistry expertise into a global beauty empire empowering everyone everywhere with the magic of confidence and joy.