Youth Athlete of the Year Voting Is Live — Hosted by Russell Wilson
Cue the pump-up playlist. Lace up your sneakers. And grab your foam fingers—because voting for Youth Athlete of the Year is officially ON!
We're talking next-level young athletes out here doing the most: diving for loose balls, crushing PRs, high-fiving teammates, and playing with serious heart. These kids aren't just showing up—they’re showing us all what passion, grit, and leadership really look like.
And now, it’s your turn to be part of the action.
Russell Wilson Is in Their Corner
Super Bowl Champion. New York Giants quarterback. Entrepreneur. Philanthropist. Dad. Dreamer. Russell Wilson is all in on this one.
As the founder of 3BRAND, a youth-focused apparel line that’s equal parts swag and substance, Wilson knows the power of believing in the next generation. He’s teamed up with Colossal to shine a spotlight on these rising stars and help them level up—with some legendary backup.
This Isn’t Just a Popularity Contest
Every vote helps support two incredible charities:
The V Foundation for Cancer Research – Created by ESPN and the late, great Coach Jim Valvano, this game-changing organization has raised nearly $400 million to fuel world-class cancer research. (They’re the real MVPs.)
Why Not You Foundation – Founded by Russell Wilson and Ciara, this nonprofit is all about fighting poverty and empowering kids to lead with a why not you attitude.
So yeah, your vote’s got power—on and off the field.
Big Dreams, Big Wins
The champion gets:
$25,000 (talk about a solid assist for their future)
A national spotlight in a 3BRAND ad in Sports Illustrated
And major bragging rights as the official Youth Athlete of the Year
But even more than that, every young athlete in this comp gets to be part of something bigger than a scoreboard.
They’re learning. Growing. Showing the world what’s possible when you play with passion.
From the Sidelines to the Spotlight
We’ve also got a dream team of pros cheering them on with exclusive content:
Russell Wilson – Super Bowl Champion, New York Giants quarterback, entrepreneur, philanthropist, and king of calm under pressure
Titus O’Neil – WWE legend and locker room leader
Chaunté Lowe – 4-time Olympian and real-life superhero
Macklin Celebrini – NHL up-and-comer and future face-off king
Haleigh Washington – Olympic volleyball champ and ultimate team player
So… Who Are You Cheering For?
If you see one of your Facebook or Instagram friends sharing their Youth Athlete of the Year link, go ahead and vote like you're doing the wave from your couch.
This is more than a competition—it’s a celebration of what makes sports great: hard work, heart, and that unshakable belief that anything is possible.
